Apple CEO unveils the iPhone Air at Apple Park in Cupertino on Sept. 9, 2025, showcasing slimmer design, stronger durability, and upgraded cameras. David Paul Morris/Bloomberg via Getty Images
iPhone Air innovation moulds smartphone style with ultra‑thin design
The iPhone Air launch features a titanium frame, ceramic glass, and the new A19 Pro chip targeting both performance and elegance.
The device includes all‑day battery life, new communications chips, and an AI‑enhanced photography engine for standout images.
The camera system offers a single 48‑megapixel main shooter and an 18‑megapixel front sensor with Center Stage capabilities.
The design drops physical SIM support entirely, embracing eSIM worldwide for enhanced security and slimmer build.
Apple also introduces Memory Integrity Enforcement, hardware‑based to protect against memory exploits across iPhone 17 and iPhone Air models.
Apple Intelligence expands reach driven by privacy and innovation
Apple has rolled out new Apple Intelligence features allowing developers access to on‑device foundation models that respect user privacy.
With iOS 26, Apple Intelligence now enables summarisation, image playground, and smart suggestion tools across devices.
Private Cloud Compute ensures more intensive tasks are handled securely, avoiding external data exposure outside user control.
Liquid Glass UI refresh reshapes user experience across platforms
Apple has debuted Liquid Glass design language, introducing translucence, layered controls, and adaptive interface elements.
This update spreads across iOS 26, iPadOS 26, macOS 26, watchOS 26, and visionOS 26 for consistent visual cohesion.
AirPods Pro 3 sets new standard for health translation and audio
Apple unveiled AirPods Pro 3 with “world’s best” active noise cancellation, live translation, and heart rate sensing.
New ear tip sizes, enhanced fit, and foam‑infused acoustic design improve comfort and sound isolation.
The design adds IP57 sweat and water resistance and integrates closely with the Fitness app for health tracking.
According to The Verge, AirPods Pro 3 represents Apple’s strongest integration of health and AI-driven audio features.
US semiconductor strategy underpins Apple’s global supply ambitions
Apple has committed more than $600 billion to build an end‑to‑end US silicon supply chain, including wafer fabs, packaging, and R&D.
Collaborations include TSMC Arizona, GlobalWafers, Texas Instruments, Applied Materials, and GlobalFoundries in multiple states.
The strategy supports chip fabrication, packaging, and wireless semiconductor components for iPhone and iPad globally.
Launch logistics highlight pricing and availability
All devices will be available from September 19, with preorders opening September 12 worldwide.
Pricing for iPhone 17 starts at $799, iPhone Air at $999, Pro at $1 099, and Pro Max at $1 199 with a 2 TB option.
AirPods Pro 3 will retail at $249 and will ship through Apple channels and authorised retailers beginning September 19.
